Marketing If you could run your own business, would you want to keep going to work everyday for someone else? All it takes is your imagination and one good idea to start a business. Yep, one idea and YOU can be your own boss. We all have ideas running through our heads. So what is keeping most of us from making our own business dreams come true? Examine the daunting task of small business marketing and we will get to the root of it. Reaching out to customers is the most important part of any business, whether the business is old or new. How else will they be able to see or even understand what products you offer or what services you provide? Letting your customers know about new products, special offers, or current discounts will encourage more traffic to your site and more return business. The phrase small business marketing encompasses all of these activities. Marketing demands knowing the essence of your product or service and identifying your customer base. Next, customer behavior and preferences need to be identified. The results combined knowing your competitors should form the basis of the strategy of your small business marketing. Once you have decided on a marketing strategy, you need to select the proper media for implementation. Many small businesses are often strapped for cash and unable to consider expensive media options such as advertising on television, glossy newspaper ads, or direct mailings. Whatever your constraints, make the most of whatever is available and affordable. Fortunately, new innovations in small business online marketing and small business offline marketing are an excellent affordable solution to your marketing needs. To begin, we will summarize a few online promotional strategies. It is essential that you establish an online presence even if your business does not seem connected to electronic marketing. This can be done through a company website or by using banner advertisements. A company website will help attract customers to your product. It also allows you to do such things as search engine marketing, pay per click advertising, email advertising and placing classified ads in online websites such as Craigslist and USFreeads. Creating short instructional videos and placing them on sites like Youtube and Google Video is another way to get free marketing action. Offline strategies for small business marketing can be as innovative as you can make them! Depending on your local bylaws, you can use banner advertisements posted across shopping malls, theatres, bus stops, metro stations and so on. You can also hire people to do door-to-door marketing or even get some friends to place a sign on the van or truck and drive around town. You can also sponsor events at colleges, clubs and discotheques to attract customers, if this is the age group your are targeting. Creative thinking knows no bounds. 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